About

Hey there! My story? It's all about the love! Specifically, a deep, abiding love for eyewear. Gorgeous Genius isn't just a brand; it's a passion project fueled by a devotion to timeless eyewear and a genuine desire to connect with people. Every piece we offer, from our meticulously sourced glasses to our comfy socks and stylish hats, is chosen with intention to create a cohesive collection. And yes, those glasses? They hold a special place in my heart!

Glasses have been my thing since way back in third grade – the 90s, can you believe it? What a time! That first pair just sparked something, and I'm excited to share that same passion with fellow eyewear connoisseurs. But it's gone beyond just frames now! I envision a collection that vibes with the energy of entrepreneurs, busy professionals, amazing moms and stylish dads. I love the idea of finding that one pair of glasses (or that perfect hat!) that you absolutely adore and rocking it forever... or until another amazing find steals your heart! And guess what? All of our frames can be fitted with your prescription lenses, so everyone can enjoy the style. 

I have a heart for service and I want to do more than just build a business. I wish to create an atmosphere that speaks to the heart and minds of others. I wish to create a community that loves to give back and create a space for positive thinking, creativity, and forward momentum. For this reason, a percentage of each sale goes to fund mental health initiatives and research. 

I truly hope you love exploring this collection as much as I've loved creating it for you.

With Love and Gratitude,

Jasmine Darby Johnson